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I read lots of HTML source as well. It's a great way to get ideas for 3rd party apps(that's how I stumbled upon crazyegg for instance). But I must say I generally use it to gauge the sophistication of the site operator.
The next extension would be to combine it with a crawler. It would be interesting to see the stats on the top 10k or 25k sites. I bet a lot of interesting insights could be gleamed. In particular, I wonder if a site's 3rd party widgets would correlate with the traffic of that site. This could highlight whether staying up to date with current trends & web 2.0 technology is a common trait among successful sites.